市场营销(Marketing Management)

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inahighlypetitiveenvironment,theabilitytocreatepetitiveedgesoverone’sadversariesandtoachieveultimatevictoryinfiercepetitionsdependsnotsomuchonmaterialsresourcesasonthementalfactorsofintelligenceandconcepts.thoseconceptsthatcanleadtonewvisionsandperspectivesandthoseapproachesthatcaneffectivelysolveproblemswillhavethegreatestvalue.theoverridingfactorwhichensurestheeventualmaterializationofnewconceptsandgivesrisetoeffectiveapproachesismanagement.asabranchofappliedscience,thescienceofmanagementhascrucialvaluenotonlyfordevelopingcountrieslikechinawhicharemakinguttermosteffortstocatchupwiththedevelopedcountries,butalsofortheleadingmultinationalgiantsinthedevelopedcountriesthemselves.forapersonlikemewhohasdecidedtopursuemarketingmanagementasmycareerobjective,tosharpenmyintellectualcaliber,tounderstandtheessenceofmanagementandtograspimportantskillsofmanagementhavebeemygreatestaspiration.

asamaster’sstudentspecializinginmarketingandenterprisestrategies,iamveryproudtoreportthatihavemadesomeencouragingresearchachievements.ofthetworesearchpapersthatiwroteconcerningstrategicdevelopmentofenterprises—enterprisestrategicalliancebasedonresourceplementarityandthestrategicorientationandcountermeasuresforchineseenterprisesininternationaloperationsinthenewmillennium,theformerhasbeenpublishedbyeconomictribuneinsept.2002andthelatterhasbeenaeptedforpublicationbychinaeconomistsinfeb.2003.thesetworesearchpapersarethefruitionofmyactiveinvolvementinaresearchprojectnamedstudyonchineseenterprises’cooperation-petitionmodelsinhyper-petitiveconditions,whichissponsoredbychinastatenaturalsciencefoundation(foundationprojectno.70140132).anotherpaperentitledbrandmarketing:apetitivemodeonahigherlevelinmoderneconomicshasbeenpublishedbycontemporaryfinance&economicsinnovemberthisyear.thoseresearchachievementscanunmistakablyindicatemytremendouspotentialtoperformmuchmoreambitiousresearchesinmyfuturedegreeprogramandiamdeterminedtodevelopthispotentialtothefullestextent.ipletedmyfour-yearsystematicstudiesinengineeringandmanagementscienceasanundergraduateattheschoolofeconomicsandmanagement,beijinguniversityofaeronauticsandastronautics.itispreciselythisundergraduateeducationthathasreinforcedmydeterminationtopursuemarketingmanagementasmylifelongcareer.althoughasanundergraduatemyunderstandingofsomecoursescannotbedescribedasprofound(somemightevenbesaidtoberathersuperficial),mylearningofthosecoursesneverthelesswidenedmykenofknowledgeandbroadenedmyvision.