个人简历样例（商学院）

详细内容

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Guowei(Gee)Zhang

Rm.201,Bldg.18,BlockofMaterials,

MingGuangCun,Beijing,100088

86-10-66802266

Education

FudanUniversityShanghai,China

1992-1996

BachelorofBusinessAdministration,Marketing.

RankedfirstinclassinJuniorandSenioryears;Recipient,merit-basedFirstRankScholarship.

Editor-in-chiefofUniversityNewspaper,FudanSociety.

1996classpresidenttoBusinessAdministrationandFinanceDepartment.

NanchangWenhuaMiddleSchoolJiangxi,China

1989-1992

ChairmanofStudentUnion

EnglishSkills

FluentinspokenandwrittenEnglish

TOEFLscore:650

GMATscore:740

Experience

ChinaNationalTechnicalImportandExportCorporationBeijing,China

1998-2000

SeniorProjectManager,PowerProjectsDivision

Conductedmarketresearchandpetitiveanalysis,identifiednewbusinessopportunities,andco-designedstrategicplantoincreasedivision'sannualsales.

Providedfinancialadvicetoclientsonoptimizationof$500MMforeignfunds.Analyzedforeignexchangeexposureandformulatedhedgingstrategiesusingcurrencyswapandforwardcontracts.

Managedinternationalpetitivebiddinganddirectcontractingforpowergenerationequipmentprocurement.Evaluatedcounterpartycreditintransactions.

Negotiatedequipmentimportcontractsupto$300MMwithleadingglobalmanufacturers,resultinginpricereductionsofupto$3.5MMandgrossprofitof$5MM.

Unilever(China)Ltd.Shanghai,China

1996-1998

AssistantBrandManager,SunlightDetergent

Developedandimplementedmarketentrystrategyallowingsuessfulproductintroductiontolow-endconsumersegmentofChina(70%oftotalpopulation).

Testmarketedthebrandina13MM-populationareaandgained14.7%volumesharein3months.

Designedextensivedistributionworkfornationwideruralperationthatgained48%weighteddistributionwithin3monthsintestmarketarea.

Developed10-yearbusinessstrategytodeterminelong-termprofitabilityofthebrand.

Achievedbrandcostreductionbyeliminatingoperationalinefficiencyandmodifyingformulation.Resultedinreducingcostsby35%paredtopetitors'brands.

MarketingExecutive,Detergents

CollaboratedwithCoopers&Lybrandconsultantsonastrategicstudyofmass-marketdetergentopportunitiesinChina,whichledtoamajorbranddevelopmentprojectforthepany.

Plannedannualbrandactivities.Forecastedandcontrolledadvertisingandpromotionbudgets.

Designedandadministeredmarketresearchprojects.Analyzedresultsanddevelopedremendationsforuseinstrategicplanningandproductmodificationdecisions.

Supervisedandbriefedadvertisingagenciesandmarketresearchpanies.

Coordinatedinternalfunctionaldepartmentstoachieveprojectmarketshareandrevenuetargets.

AdditionalInformation

Publishedwriterofshortstoriesandprose.

AssociatedegreeinAdvertisingDesign.

Enjoycooking,dancing,travelandmovies.