今年空调会出现价格战吗?

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据权威机构调查显示，2009年，我国空调总产量为2500万台，而市场容量仅为1500万台。空调已经成为继vcd、彩电后又一个家电企业了拼的市场。于是空调厂家坐不住了，打折、送礼品，甚至出现了空调论斤卖的怪事。近日，空调企业又想出了新花样：举办空调流行趋势发布会。面临巨大的竞争压力，多数空调生产厂家都意识到了自己生存的危机，他们不得不推出新产品以占据消费市场。同时，许多空调大企业都声称他们不会去挑起空调价格战。但是，

——willtherebeanair--conditioner“pricebattle”thisyear?thereisadiscussioninanewspaperontheissue.writeanessaytothenewspaper.1)givingabriefintroductiontotheissue,2)statingyourviewaboutthe“pricebattle”,and3)justifyingyourprediction.youshouldwriteabout200wordsneatlyonanswersheet2.withtherapidadvancesinthestandardoflivingofthechinesepeopleinrecentyears,air--conditionershavejoinedotherhouseholdelectricalappliancesasitemsingreatdemand.however,outputhasfarexceededsupply,asmanufacturershavescrambledforsalesinthisprofitablemarket.asaresult,fiercepetitionhasdriventhemtoresorttoallsortsofmeasurestopullaheadoftheirrivalsandavoidgoingbankrupt.

thesemeasuresincludeaggressiveadvertisingcampaigns,offeringafreegiftwitheverypurchaseofanair--conditioner,and--mostimportantofall–loweringprices.pricewarsareamonphenomenonwheneversupplyoutstripsdemandinafree–marketeconomy,andchina’snewlyliberalizedeconomyisnoexception.nevertheless,idonotthinkwewillseearepeatoftherecentpricewarintheair–conditionermarketthisyear.ihavethreereasonsformyprediction.thefirstisthattheearlierroundofprice–cuttingeliminatedtheless–efficientmanufacturersfromtheindustry;sotherearefewerpaniessupplyingthemarket.thesecondisthatthegovernmenthastakenmeasurestoregulatetheair–conditionermarket,eliminatingthechaosthatpricewarsentail.andthethirdisthatwithchina’sadmissiontothewto,manufacturerswillhavetooffermoreattractive–notcheaper–products.